Quip – Facebook Sales Funnel

Oct 2nd 2020
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Quip is a team collaboration tool for both document editing and group communication. It's quick to set up and easy to use, but it may not scale for fast-growing businesses.I took a look at the first two steps of their Facebook Sales Funnel:

Facebook Ad
Quip Facebook Advertisement

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The Good:

The Text Row – the copy is clear and immediately identifies the possibility of working from home thanks to the platform

The Bad:

Image –the image presents a house but it is too generic and does not provide great information on what the software is and what it can do for those who work from home. It also does not in any way incentivize the click.

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Landing Page:
I start immediately by saying that the link does not work, and the worst thing is that the post is fixed at the top of the page since March 22 ... these are things that should not happen.
Going to their landing, this is the analysis:

Quip Landing Page-

The Good:

the above-the-fold part features clear copy with two calls to action and an animated gif presenting the platform. Immediately below we find another call to action. All this produces an effect of clarity and I have no trouble thinking that they will receive the bulk of the conversions directly from this section of the page.The rest of the page is also well structured, with sections dedicated to features, links to related articles and the classic final CTA.

The Bad:

there are no negative elements, the page is very professional and I guess they are doing the proper A / B tests. A well done page like that follows the rules for a perfect landing page to the letter.

Final Verdict:

As mentioned above, the page is well done and there is little to complain, while there is a huge doubt on the advertising post, not only for the serious error of the broken link, but also for the choice of the image which is really too much generic and unattractive.